WHEELS AND WAVES – It’s a state of mind, a unique aestheticism, inspired by the motorcycle culture and shaken by our various influences. We rely on the past, on “savoir faire” to live the present and talk about the future.
FESTIVAL – Wheels and Waves creates timeless experiences, mixing various influences: motorcycle, surf, skate, music, art, allowing to dream, imaginate and share.
«The only people for me are the mad ones, the ones who are mad to live, mad to talk, mad to be saved, desirous of everything at the same time, the ones who never yawn»
Jack Kerouac – On the road
2021, and Wheels and Waves is 10 years old. More than 10 years confirming our belief that Wheels and Waves may have been a flamboyant utopia but never a fleeting one! A symbolic anniversary, of course, on which to proclaim that Wheels and Waves has worked with conviction towards the renaissance of custom culture around the world, and that today it is clearly one of this movement’s major showcases.
It is the expression of our contemporary vision of a lifestyle freely combining our favourite activities – biking, surfing, skating and diverse forms of artistic expression -, and an event which, from one year to the next, has continuously defined its unique identity, bringing together in its wake the most creative elements of these flagship disciplines.
We are both the instigators and fortunate witnesses of this creative explosion. And it is with an equally intense joy that we see this creativity continuing to flow. You need only observe in every corner of the world how movements are taking shape, aesthetics blending, skills re-emerging and practices reinventing themselves in order to be convinced.
See you in the summer of 2022 to write the 11th chapter!
Behind the scenes, follow all our adventures here and stay tuned to learn about the latest news and information from Wheels And Waves.
Wheels and Waves has imagined a timeless collection of ready-to-wear, between sportswear and pieces inspired by vintage motorcycle racing garment, which will naturally find its place in your wardrobe.
Inspired by our encounters, travels and history, our collection is the interpretation of Wheels and Waves values: authenticity, durability, aestheticism… Made essentially in Europe, we target local production in a short and controlled cycle.